Building A Lead Generator
The noise is loud.
I have recently dug deep into the business book, $100M Offers, by Alex Hormozi, an American entrepreneur and investor.
The book is focused on recognizing what value you add to your customers when they work with you, creating a category of one for your business. This then leads to building strong lead funnels, with the focus of; Price is what you pay, Value is what you get.
You have to have an outstanding first offer to attract new customers.
These are some main takeaways in building your outstanding offer;
Value is subjective. Depending on your customers, they may often value different things. So pick your narrative or track your most attractive arch type and double down.
Value can’t be calculated. What value do you add to your clients so that they can’t compare your price, product and/or service to anyone else?
Value is unique. Your Service or product is no longer a commodity, but a stand-alone offer, driving growth, in a category of one.
These factors drive leads.
Creating what Alex calls, a Grand slam offer is value-driven and at a different cost that gets you out of comparison shopping and into a “category of one”.
What we bring to the table as designers, the value we provide to our clients is greater than the sum of the parts (i.e. straight cost of goods, services, etc.). The sooner we can tap into that value, the sooner we can convert leads into clients; and clients into true fans.
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